I’m sure you’ve heard various jewelry stores advertisements claiming to make the “finest jewelry” or be a “fine jeweler”, but what does this really mean? Is it the materials that make it fine, or the design? Can you have fine jewelry made from less expensive or non-traditional material? Likewise, must jewelry consisting of high quality gold and gems necessarily be “fine”? While beauty may reside in the eye of the beholder, not all fine jewelry is indeed fine.
Many jewelery stores these days don’t even have an on site jeweler. Many stores must ship repairs off to other stores, or in some cases, other countries. Many jewelry stores only carry mass produced jewelry lines with heavy mark ups. When was the last time you bought jewelry and could actually speak to the jeweler who made it? When was the last time someone took the time to explain how this piece of jewelry was different from everything else on the market?
We at Goldline Fine Jewelers do not see ourselves in competition with most jewelry stores because, well, we are not like most jewelry stores. Our owner and master goldsmith is one of the few remaining master goldsmiths who is able to both make and repair every piece of jewelry by hand. We do all of our jewelry manufacturing, smithing, production, engraving and repair right in our store. Most of the time your jewelry can be repaired and ready the next business day because we do everything in house. We create custom one-of-a-kind jewelry in our shop for our customers using only the finest materials one can buy to the customer’s exact specifications. Our state of the art production and creation facility allows us to create unique items you will not see anywhere else.
So what indeed is fine jewelry? Like fine dining or a fine automobile, fine jewelry is dedication to the highest possible standards, materials, quality and customer service. After all, you aren’t just buying a piece of jewelry, you’re also forming a relationship with that jeweler. A fine jeweler stands by his work and builds his reputation on honesty and a quality guarantee. In fact, we’re so sure of our quality that we offer a six month guarantee on all repairs and a guarantee on all sales as long as you bring in your purchase every six months for inspection to renew the warranty.
The next time you are in a jewelry store, ask yourself what that price tag entails. If it entails not only the materials, design and craftsmanship that fine jewelry is, but also a high quality, knowledgeable, resourceful, helpful, and friendly jeweler and sales staff, you can be sure you are in a fine jewelry store. We aim to not only meet but exceed your expectations with what is possible with fine jewelry and customer service. At Goldline Fine Jewelers, you can rest assured that all of our fine jewelry lives up to its name and reputation. Come see us today to learn about our jewelry making process, meet our jewelers and inspect our jewelry first hand to see what fine jewelry can be.